The Nordic Denim

The Nordic Denim doesn't just represent classic jeans, it's a sense of Nordic purity, quality and fit, based on our famous linen trousers that have been sold to over 70,000 customers across the Nordic region. Our collection features versatile and timeless designs that merge Nordic simplicity with modern style. These jeans are more than just trousers; they are an essential part of any wardrobe.

Our biggest wish is for all our customers to try our new denim jeans. So do yourself a favor and try a few.

If you're not satisfied, you can always send them back.

The prehistory

1.5 years ago, Thomas, CO-founder, and I(Marcus, Co-founder) started our quest to find the colours of the most essential denim trousers. It was literally impossible to find jeans in the colour and quality we wanted, at least all under one brand.

We were lacking the essential denim wardrobe ourselves, and after searching more than 100 stores, both online and in person, we simply had to take matters into our own hands.

We are now sitting with a result that exceeds our own expectations. We've created a pair of regular denim jeans in what we think is the perfect fit and quality in 6 essential colours! And NO, it hasn't been easy. It's very complicated to make denim, especially with a level of detail like the one we've had. BUT, when we got the final pair of trousers that we had spent so much time, energy and money on, we and our design team looked at each other and said in unison: "We've hit it right in the ass!"

Hard work pays off

Match your indigo denim jeans with our black short-sleeved textured shirt and our black knitted vest for a stylish look.